ABC Paralympic coverage up for Logie award

Did you enjoy ABC TV’s coverage of the London 2012 Paralympic Games?

The Australian Paralympic Committee (APC) is delighted the national broadcaster’s ‘Paralympics London 2012 Highlights’ program has been nominated for a silver Logie at this year’s Logie Awards.

The program is in the running for Most Popular Sports Program and will face stiff competition from a number of shows including the AFL and NRL Footy Shows and ABC documentary Race to London, which also featured Paralympians Ryley Batt, Grace Bowman and Ahmed Kelly on their journey to the Games.

“ABC TV’s coverage was the most extensive ever of a Paralympic Games in Australia, and the high quality of the coverage brought the Games to Australians everywhere,” said APC Chief Executive, Jason Hellwig.

“It was the most watched Paralympics not only in Australia but around the world. The innovation the ABC showed in its coverage was engaging and really allowed Australians to get to know our Paralympians and understand their journey,” he said.

With more than 100 hours of free-to-air Paralympic television available, Australians tuned in with an average audience of 1.6 million people per day, giving the ABC its highest ratings since 2007.

With coverage shared across ABC TV’s two main channels (ABC1 and ABC2), ABC2, which hosted a nightly panel show and live coverage of the day sessions, enjoyed its highest ratings ever, while the ABC’s internet TV catch-up platform, iview also garnered strong numbers from the online community.

“The ABC did a terrific job in London and have always been a strong supporter of Paralympic sport and the Paralympic movement,” said Hellwig.

“Their coverage allowed Australians to really embrace our Paralympic Team and to win this Logie would be an outstanding achievement not only for the ABC but for the Team and Paralympic sport.”

To vote for ABC TV’s ‘Paralympics London 2012 Highlights’ program for Most Popular Sports Program, visit the TV Week Logie Awards website.

By APC Media

Posted 23/01/2013